• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Setting Goals

Each Web site needs a purpose. Even if you're designing a small site about your hobby, you need to have a reason for building the site. You also need to decide what you will use to measure the success of the site. People often talk about a “successful” Web site, but what does that really mean? Is the goal to raise awareness or to increase sales? Is the purpose to cut down on customer service calls or to obtain a large volume of traffic? If a site doesn't have a goal or a definition of success, it becomes impossible to develop or maintain it. You determine these goals in part by talking with the internal stakeholders of the site (what are their expectations?) and also by determining what it is that the external audience needs. (We discuss these two groups in the preceding section.)

Usually, a site has more than one goal, so make a list and prioritize them. You have to decide what goals and features are must‐haves and what are simply nice to have. Concentrate your efforts on the must‐haves first and create a game plan for future development to add the nice‐to‐have stuff. The great thing about Web sites is that if you plan them well, adding things can be fairly simple.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint