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Chapter 3. Organizing Your Content > Implementing Information Architecture

Implementing Information Architecture

Information architecture involves building the structure of your site from a content standpoint — that is, deciding what information to put in each section. Part of organizing and designing your site entails deciding how to present the content. Upfront, you must determine how to treat images and graphics (whether or not to use captions, for instance), how to handle text and other content (presented in tables or bulleted lists?), and of course, how to handle overall site organization (placing information where it's easy to find but not confusing or crowded).

Information architecture sounds complicated, and it can be for larger sites. Generally, though, it's just deciding what works best as a group. Organize content in groups, which become the sections of your site. For example, in the site map in Figure 3-2 , you can see that this site has sections named About Us, Our Services, Our Products, Company Tour, Directions, and Contact Us.

Figure 3-2: The site map showing major sections of a site.



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