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Chapter 3. Developing the Content > Keeping the graphics fresh

Keeping the graphics fresh

When people visit your Web site for the first time, it's a shiny new face. But like the man in the mirror, the shiny, new face grows old after a while. In this regard, the graphics on the Web site should be updated on a regular basis. Anything with the client's logo, such as the site banner, should not be updated. After all, you do want some continuity in the site. The graphics you do want to update are any Flash movies and graphics used for news, information, and the like. If your client will update the site, get her to supply you with several images that will be rotated in certain parts of the site — for example, the home page and the What's New page, if the client has one. Size the graphics to fit the spots on the page where they will be displayed, optimize them for Web viewing, and then return the optimized images to your client. If your client uses Flash movies on the Web site, create a few alternatives that are the same size and show your client's staff how to swap out the movies when needed.


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