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Chapter 2. Creating Effective Layouts > Page description and keywords

Page description and keywords

Other information that you should add to each page include page descriptions and keywords. Descriptions and keywords are important to your site, although it's easy to overlook them because they aren't visible on the actual page.

The page description is just what it sounds like: a description of the page's content; it's what shows up in search engine listings. Page descriptions give the users a quick summary of what your site is about. Keep the description short but informative. Short is important because of space constraints in search engine listings; only the first sentence or two will be visible. You can't see the page description in Figure 2-4 , but here's what it looks like in the HTML:


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