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Chapter 2. Build a Web Team or Go It Alone > Content developer/writer

Content developer/writer

A good content developer or Web writer understands that writing for the Web is different than writing for other media because visitors interact with Web sites differently than they do with traditional, printed materials.

When looking for Web writers, you want to hire someone who can deliver the following:

  • Easy to understand information: You should look for a writer who can deliver concise text that has a good tone for the Web. Most successful Web sites have a more conversational tone.

  • A good call to action: A good Web writer can get a site's users to act. Every site has a goal, but without a good call to action, users might not perform the tasks you want them to while on the site. A good call to action is irresistible. A savvy Web writer knows how to craft the content so it drives people to the pages and actions that you want them to see and do.

  • Organization: Content developers must understand how to create a flow of information and leverage the nature of the Web to provide users and site owners with the best results.

  • Search engine optimization (SEO): Content developers must know how to create text and meta tags that enable users to find the site through search engines. More information about meta tags is in Book III, Chapter 2. Book VIII, Chapter 1 covers SEO.


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