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Chapter 2. Build a Web Team or Go It Alone > Web developer/programmer

Web developer/programmer

Web developers and programmers design and create the back‐end systems that make your site do more than just deliver static information. If you need or want your Web site to interact with your users, you need databases and the supporting programming to be in place.

As with Web designers, the importance of a good developer is often misunderstood. The availability of point‐and‐click development tools gives some people the impression that it's simple and easy to create databases and Web pages that will work with them. These easy‐to‐use tools are generally fairly limited in what they can do. If the site will have a lot of people interacting with it or if people will be performing complicated functions on the site, you should hire developers to build your system for you. If you want to add shopping functionality, you'll need developers that understand how to make a safe, secure, and easy‐to‐use site, or users won't buy the advertised products.


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