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Chapter 10. Publishing the Web Site > Follow up with beta testers

Follow up with beta testers

After the test is over, you've got a lot of data that shows you the high points of the site and issues that need attention. However, you can gain some closure, so to speak, by doing a follow‐up survey. Send an e‐mail to all test participants and ask them about their overall experience with the test site and, most importantly, whether they liked it and found the content relevant and useful.

In addition to the basic questions, find out how often each participant used the site. You can count on the answers being somewhat inflated (numbers inflated 20 to 30 percent would be the norm), unless you've got a meticulous tester that logged everything concerned with the test. When you're compiling your results, you know that the answers from the power users carry more weight than those of casual users.


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