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Get feedback

Setting up a beta site and enlisted testers is a lot of work. Your beta testers might have a good time checking out the site, but if you don't get feedback, it's an exercise in futility. When you enlist the beta testers, tell them what you're looking for. Any group of individuals has varying degrees of initiative, and beta testers are no exception. Expect some of your testers to give you lots of feedback, others, little or none. Keep tabs on who's saying what, and send e‐mails to the people you're not hearing from.

Throughout the course of the beta test, address issues as they come up. If you come across usability issues, tweak your design. Exterminate any bugs. After correcting the issue, contact the person(s) who reported the issue and ask them if your tweak resolved the problem.


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