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Developing content

Good Web writing skills are essential to a successful Web site because a site without good content isn't useful to anyone. Whoever creates the site's content — whether it is you or a partner — must understand how people use Web sites and why they go to the site in the first place.

Good writing skills also come in handy when you're preparing presentations and proposals. Almost all projects require some degree of writing skill for preparing contracts, proposals, scope documents, and other communications. Short paragraphs and bullet points help readers find what they need quickly.


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