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Chapter 1. Finding Inspiration > Print to Web — Making Your Web Site Work with ...

Print to Web — Making Your Web Site Work with Existing Materials

What came first, the Web site or the bricks‐and‐mortar business? In most instances, the bricks‐and‐mortar business. When this is the case, you need to incorporate as many elements as you can from the client's bricks‐and‐mortar business on his Web site. The obvious way to do this is to use the client's printed materials as a prototype for your Web design.

When you're thinking about design elements for your client's site, start with the client's logo. That needs to be displayed prominently on every page of the site. If the client has a letterhead with his logo, you can use this as the basis for the site banner. If the client doesn't have a letterhead, use elements from the business card. Figure 1-7 shows a business card for a business coach. Figure 1-8 shows the Web site that was designed using elements from the business card.

Figure 1-7: Using a business card for design elements.


Figure 1-8: A Web site design using elements from a client's business card.



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