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Chapter 1. Finding Inspiration > Working with Colors (Web Safe versus Not Web S...

Working with Colors (Web Safe versus Not Web Safe)

When you create a Web site, you strive to create an aesthetically pleasing blend of images, text, and graphics such as banners and navigation menus. Your design must be harmonious, a careful blend of what the client supplies you and what you create. If your client supplies you with images for the site, you can often choose a pleasing color palette by sampling colors from the image. If your client has a logo that readily identifies the business, you might be able to create a pleasing color palette by sampling colors from the logo. Limit your design palette to four colors. Figure 1-2 shows a Web site with colors and design elements chosen from the client's logo. It's hard to tell in the black‐and‐white reproduction of the page, but if you go to www.acuwest.net, you can see that the site uses a harmonious selection of blue and green, with a touch of purple as an accent.

Figure 1-2: Choosing a color palette from a client's logo.


When you design a Web site, the colors must be specified in hexadecimal format, which contains six characters. For example, white is hexadecimal #FFFFFF and black is hexadecimal #000000. The first two characters comprise the red color component of the RGB (red, green, and blue) color model, the third and fourth characters the green component, and the fifth and sixth comprise the blue color component. To designate 256 hues of a color in hexadecimal format, you specify a value from #00 to #FF. Therefore, pure red is #FF0000, pure green is #00FF00, and pure blue is #0000FF.


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