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Chapter 4. Ensuring Visual Appeal > Choosing a new color scheme

Choosing a new color scheme

Make sure you choose colors that work with any established printed materials your client is using and that convey the right message. For example, if your site is for a toy store, choose bright, happy colors. If your site is about a more serious subject, choose a conservative palette. As you are choosing your colors, remember you will need a main color, a second complementary color, and a third accent color. You can even choose two complementary colors, but don't try to use too many or your design will become confusing to users. Choose your accent color carefully and use it sparingly, as shown in Figure 4-12 . You should use the accent color in small amounts to bring attention to an area of the page. For example, you could use a bright accent color in a thin line at the bottom edge of a banner to bring attention to the main navigation area. Make sure you don't overdo it, though. A little is great; a lot will overpower the design.

Figure 4-12: Sample of a banner graphic/main navigation bar with an accent color applied to bring attention to the area.



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