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Chapter 4. Ensuring Visual Appeal > Facelifting an Existing Site

Facelifting an Existing Site

Knowing a little bit about fonts, colors, and images — all of which are discussed in the previous sections of this chapter — can help you effectively apply these elements to a project. A graphical makeover on a small‐ to medium‐sized site can be a quick and easy project if your site is constructed well. If you haven't already done some planning for your project, refer to Book I, Chapter 1, which contains information that can help you get organized before you roll up your sleeves and get into the work of making changes to a site.

Sometimes a site has good content but just needs a quick freshening up. If you design your sites using HTML and CSS, you can easily modify the look and feel. A facelift differs from a redesign in that a facelift requires only that you change colors and graphics. Layouts, site structure, and content all stay the same. When you need to redesign a site, you must examine the content, code, layout, structure, and all components to determine what to change or re‐integrate into the new site. A redesign is a major project. A facelift — which we discuss throughout the rest of this chapter — is just a little sprucing up.


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