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Colors on the Web

One of the first things you might encounter is a situation where an organization already has printed materials and is looking to enhance its presence with a Web site. The printed materials might have a look and feel already established and most certainly have a logo and color scheme in place.

Color on the Web is different than color on paper. This might sound like an obvious statement, but it actually isn't. Color in printed materials is represented by a system called CMYK (cyan, magenta, yellow, and black). In short, it refers to the colors of ink that are used when printing. Web pages and Web graphics don't use CMYK; they use a system called RGB (red, green, blue), which is represented in HTML, CSS, and other Web scripts with hexadecimal code. More on that later in this chapter. In order to understand why it is important that the color systems are different, you need a bit of information about how the color systems are different.


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