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Chapter 3. Developing the Content > Keeping It Fresh: An Ongoing Process

Keeping It Fresh: An Ongoing Process

If you've done your best to create a compelling site for your client, and you've optimized the site 27 ways to Sunday, people will visit the site. But like anything else, the bloom is off the lily rather quickly. People might watch a good movie many times, but it's rare that people visit a Web site with the same content over and over again. To keep visitors returning, you or your client have to give visitors a reason to return. If interested visitors know that the content is updated on a regular basis, they will return.


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