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Chapter 3. Developing the Content > Knowing What to Put on Your Site

Knowing What to Put on Your Site

When you go to a bookstore and open a book on cooking, you find recipes and information on how to prepare them. When your client's customers visit her Web site, they expect to find content that relates to the title of the site. You know, truth in advertising and all that bunk? In most cases, the client is responsible for the text content. If your client has created content for the Web, or is experienced in marketing, you're home free. If not, you'll have to act as the voice of reason and steer your client in the right direction.

As the Web designer, you're responsible for the look and feel of the site. This includes elements such as navigation menus; the colors used for the background, buttons, and text; fonts used for the text; and so on. Your choices are driven by your personal taste, experience, and your client's vision. However, factor in two additional parameters: your client's intended audience and competing sites. After all, people don't expect to find a picture of a girl in a bikini on the cover of that Bam guy's cookbook, do they? In the upcoming sections, we show you how to guide yourself and your client in the right direction.


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