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Chapter 1. Planning a Web Project > Internal stakeholders

Internal stakeholders

Internal stakeholders are the people who work for the company that has hired you to create its Web site — managers, public relations people, IT and marketing professionals, customer service reps, sales people, and so on. All of these people have needs that you must consider when planning and creating the site.

The best way to gain support is to do a little upfront legwork. As much as possible, talk to key players; ask them what they want to get out of the Web site. Doing this helps you make sure that you address their actual needs and concerns as you prepare to make your formal presentation. It also ensures that when you make the formal presentation of your project, you can speak to their needs and anticipate their questions. Web builders commonly make the mistakes of not letting other people have input and wasting the stakeholders' time by presenting information that doesn't help them decide how to support your project.


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