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Chapter 4. Creating Relevant Site Content > Selling Goods or Services

Selling Goods or Services

If you're creating a site that sells goods or services, your goal is to create a compelling site that piques customer curiosity and instills customer confidence. There are a lot of snake oil salesmen on the Web, and buyers definitely err on the side of caution. Therefore, it is your job as a designer to instill trust in your client's potential customer while also bringing the product or service to the forefront of the visitor's mind, hopefully resulting in a click of one or more Buy Now buttons. It's a shame that Buy Now buttons don't make a noise your client can hear, as this would be music to his ears.


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