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Chapter 4. Creating Relevant Site Content > Portraying Your Client's Company

Portraying Your Client's Company

When you develop a Web site for a client, you're presenting your customer's professional image for the world to see. Your client might be selling goods or services or providing information for customers. A Web site works 24/7 and has the potential for drawing a worldwide audience. The organization portrayed on the Web site might or might not have a bricks‐and‐mortar location in which it does business. Even if it does have a bricks‐and‐mortar business, that won't matter to an audience whose opinion of the company is defined by its Web site. Therefore, it is paramount that you paint the best portrait possible when you create a Web site for a client.


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