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Finishing the Artwork

In Book II, Chapter 1, we show you how to create a wire frame. The first section of this chapter shows you how to apply a little look and feel to that wire frame by adding and adjusting color, text, headings, and so on. Here we continue to modify the wire frame by focusing on completing the banner. Note that the techniques can be applied to any of your site graphics.

Choose images or create artwork for your banner and your site pages. As with every other step in the process, choosing or creating artwork should be driven by reinforcing your message. Of course, you'll use your own taste when selecting images, but ultimately, the direction must be driven by communication, not artistic statements. Make sure you have licenses to use images and artwork that you didn't create. A license to use an image for print is not necessarily the same thing as a license to use it online. Read the agreement carefully before using images coming from another source. We will focus on the banner graphics for now, but keep in mind that your other images and graphics will need to match the look and feel.


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