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Chapter 4. Ensuring Visual Appeal > Making nice with established color schemes

Making nice with established color schemes

If you're going to design graphics for an organization that has a color scheme already in place, you must have them supply the correct RGB or hexadecimal values that correspond to the CMYK colors they're already using; otherwise, you might not get the colors right. We don't recommend “just using the eyedropper,” as some print designers might tell you to do. The colors often shift or aren't accurate when you use that method. A best practice is to get the colors straight from the client so that you're sure they're what the client wants. In Figure 4-2 , you can see the different color systems available for you to work with in Photoshop.

Figure 4-2: This is the Photoshop Color picker.


Despite your best efforts, though, a subtle shift in colors is likely to occur. You can't perfectly match the colors of a brochure to the colors on the computer screen. The reason for this is that the appearance of the colors on the brochure change depending on the lighting conditions in the room, and every computer monitor is a little different. If you hold the brochure up next to the monitor and work at it, you might get them to match visually, but as soon as you go to a different monitor or change the lighting in the room, they won't match any more. In other words, if you're trying to match perfectly, don't. You can get them close enough so they'll be consistent, and that should be the goal. The way to do that is to make sure you get the right colors from the client. Figure 4-3 shows the Eyedropper tool in Photoshop.

Figure 4-3: The Eyedropper tool's great, but make sure the designer in charge of the corporate identity gives you the right RGB or hex colors.



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