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Chapter 18. Animated GIFs > Using Animated GIFs

18.2. Using Animated GIFs

Nowhere has GIF animation made a larger impact than in banner advertising. Ad agencies aren't stupid . . . they know that adding motion and flashing to a web page is a sure-fire way to attract attention. And it's true—adding animation is a powerful way to catch a reader's eye.

But beware that this can also work against you. Many users complain that animation is too distracting, making it difficult to concentrate on the content of the page. Although it adds a little "pizzazz" to the page, overall, too much animation can actually spoil the user's enjoyment of your page.


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