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Chapter 4. Working with Sites > Site Design Basics

Site Design Basics

Every Web site begins with a concept. You and your Web colleagues not only need to create the site; you also need to be able to discuss it conceptually. Ask yourself some tough questions: Who is this site’s audience? What is the purpose of the site? What is the most effective way to present this site to its target audience?

The answer to these questions relies on both the graphic appeal of the page layout and the ease of use for those visiting your site. Even a visually stunning site will fail if viewers find it difficult to navigate. Therefore the concept of your site depends on an intelligently planned structure to bring it to life.


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