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Going Live

It’s an established fact that forms are one of the main barriers to entry on a Web page. People want immediate information. They don’t want to spend time filling out tedious forms, and in some cases, they may not want to tell you anything at all. Even if they want some information or a download that the form will lead them to, it’s the action of filling out the form that’s most likely to change their mind.

You can minimize the effect of this by following a few simple rules.


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