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Chapter 07. Phase 5: Launch and Beyond > Prepping an Announcement Plan

Prepping an Announcement Plan

Depending on your audience, the redesigned site can be announced both online and offline. Use existing methods already in place with current materials (advertising, business cards, printed collateral, brochures) and explore new options as well. Regardless of whether you are working toward a soft launch or a drop-dead launch date, make sure marketing and promotional cues are in place, but don't let marketing drive your launch to the detriment of the integrity of the site (if you can help it). See the Site Announcement Plan Tips chart for several suggestions as to how to announce the redesigned site.


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