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Chapter 05. Phase 3: Design Visual Inter... > Presenting Designs and Gathering Fee...

Presenting Designs and Gathering Feedback

Before presenting first-round visual directions to the client, the designs should have already gone through several steps internally. Keep two important things in mind: First, presenting too many choices too early in the process slows things down; you're promoting client indecision. Three design directions are good. Second, do not present any design you hate just because you need another design. Chances are, you will end up producing that direction.


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