• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 05. Phase 3: Design Visual Interface > Designing for Your Audience

Designing for Your Audience

When the design team is finished brainstorming, the art director or designer should pursue at least three conceptual directions and concentrate on fleshing out the information from the approved wireframes, including navigation, global elements, content, etc. Make sure to determine when and where to place visual/graphic cues (for example, buttons and icons) to help guide the user through the site. Production will need to know. Start with the home page and flesh out at least one subpage during the initial design phase.

As the visual design and testing develop, the team should take the time to truly visualize the site from the audience's viewpoint. What are the goals of the site, and how do you want your target audience to feel when they visit? For instance, if the target audience is largely using T3 lines at the office, go ahead with your Flash and streaming media. Is your audience largely at home, still on modems and/or older browser versions? Reduce graphics and media and employ streamlined code and HTML text. Make sure the visual designers redesign for the target audience, not at them.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint