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Chapter 05. Phase 3: Design Visual Interface > Starting the Creative Process

Starting the Creative Process

Here is what the client has been patiently (or not-so-patiently) waiting for: a glimpse at the new branding and layout of the redesigned site. But before that happens, the design team needs to do some serious solution-oriented brainstorming on both creative and technical levels (and sometimes the greatest creative solution is a technical innovation). Creativity doesn't just get churned out, it needs to be kneaded and coaxed and slept on. Don't expect to redesign your visual interface in one take and don't let your client think that this is possible.


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