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Chapter 04. Phase 2: Develop Site Structure > Setting Naming Conventions

Setting Naming Conventions

Establishing a standard for naming files during the structuring phase helps organize the main sections of the site, and this in turn enables easy referencing for all team members and the client throughout the Core Process. Setting naming conventions should be straightforward. There is no need for a verdict by committee on this. There is no “correct way” to do this; each team and individual designer will have his or her own preference. The information designer should get input, confer with production to see what type of naming is preferred, and then make a decision and impose it.

Why Sitemap?

Many teams balk at the notion of creating a large, potentially unwieldy sitemap and often ask, “Why bother?” The answer is this: Developing a sitemap allows the creator(s) to develop a conceptual model, providing a mental picture of the site as a whole. It is always helpful for any team to be able to wrap their heads around the structure and organization of the site.

However, it is true that some larger sites may need to stay in an outlined format for ease of modification and efficiency. Also, if your site has fewer than a dozen pages, a sitemap may be superfluous (provided your content outline is very detailed). Of course, we recommend following the steps for structuring and developing a sitemap. However, you can modify this step and employ the tools that you will actually use to keep the site diagram updated throughout the Core Process.



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