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Chapter 04. Phase 2: Develop Site Struct... > Addressing Existing Site Organizatio...

Addressing Existing Site Organization

Hopefully, you conducted some kind of usability testing on the old site. Assessing what is working, what is not, and how the existing organization relates to the redesign goals is a good move at this point — before you start seriously organizing for the redesigned site. Don't get too caught up in it, though. The existing site organization is likely to show significant patchworking due to growth and migration of the site over time. Your current task is to use existing data to determine the best way to organize and structure your redesign, not to dive into the history of the site and understand why it is failing.

Don't rely solely on the client to provide this infor mation, an objective analysis is imperative. Often times, clients will have only a hazy notion of the overall structure of their existing site — clear on the high levels and areas they use often or deem important, less clear on those seldom updated and neither seen as prob lematic nor in need of attention. This is particularly true for the areas they do not use regularly, or are either static or “not my department.” This content is the first to get overlooked or minimized during restruc turing. Unfortunately, such oversights allow for potential surprises later on.


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