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Chapter 04. Phase 2: Develop Site Structure > Creating a Content Delivery Plan

Creating a Content Delivery Plan

Due Dates

Establish realistic milestones for content to be delivered instead of one major deadline. By breaking the content delivery into manageable chunks, you are actually likely to receive it. Make sure you specify a drop-dead due date for all the final content to be delivered (urgency helps). Aim for this to happen before starting actual production (Phase 4: Build). State clearly, however, that sooner is better in regards to the design process — both information design and visual. Working with placeholder content can be deceptive; actual content may require last-minute designer trickery to expand or shoehorn the content into the space designed for it. Or worse, the content may be so different than anticipated that navigational structure surgery becomes necessary.


Is your content ready to go? Probably not. Late content is the number one reason for project delays. (Technical difficulties come in a close second, but sometimes even DHTML pull-down menus will work cross-browser after the third or fourth revision.) About 99% of the time, the content is late. Accept it. Plan for it. Charge for it.


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