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Outlining Content

Luckily, the content doesn't have to be completely written at this point (soon though), but it does need to get outlined before actual structuring can begin in earnest. It is entirely possible that the client has already put together information, probably in the form of a bulleted list of content. If so, fabulous. Review it, refine it, and suggest ways it can be fleshed out. If the client hasn't started outlining, however, offer a few words of guidance as to how to proceed (for example “Create a content plan,” “Hire a dedicated copywriter”) and then give the client a deadline. You can't move much further forward without a content outline.


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