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Chapter 04. Phase 2: Develop Site Structure

Chapter 04. Phase 2: Develop Site Structure

Structure and content go hand in hand. Intuitive navigation and a positive user experience is information properly designed and presented.

Some people race in and out of a website, looking for a quick assessment of a company. Other people take the time to browse, not unlike strolling through a store. Others come in with a specific goal — to find information or to purchase an item.


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