Why This Book Right Now?

There is no question that a web presence is a critical component to a company's services and offerings (externally and internally). Business and the web are inextricably entwined. Sites of all sizes need to grow in iterative stages as part of ongoing business strategy. Staying on the leading edge is key, and that means re evaluating, redesigning, and revamping what worked — or at least what seemed to work — yesterday.