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Chapter 02. Core Process Overview > Phase 2: Develop Site Structure

Phase 2: Develop Site Structure

With Phase 2: Structure, the actual hands-on work begins with content and information strategy —determining how to organize information so that site visitors can find it quickly and easily. Whether working on a brand new site or a redesign, whether the budget is $5,000 or $250,000, the need for a logical structure is a constant across all websites. Yes, the client is anxious to see the look and feel of the redesign, but devising a solid, well-thought-out plan will lay the foundation for everything to come — including the visual design.


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