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Chapter Summary

Out of a need to become better partners with our clients, conducting analyses like the informal features analysis described in this chapter is a valuable part of the Discovery process. Although the final report is often surprising and sometimes enlightening, understand that the process itself is as important as the results for one big reason: It enables both the client and the development team to see the client's industry from a customer's perspective. Yes, you are evaluating the industry's current online and offline competitive landscape and are making pertinent comparisons. And yes, those results go a long way toward understanding how the client's company fits into its competitive set. But as a web development team, the ultimate point of this analysis is to achieve a better understanding of the client company's site that's slated for a redesign, the overall industry, and the customer experience for which you are ardently aiming.


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