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Chapter 1. The Secrets to a Successful S... > Leigh Baker-Foley: NotLimited NYC, L...

Leigh Baker-Foley: NotLimited NYC, LLC

Leigh Baker-Foley of NotLimited NYC, LLC (see Figure 1.3) recently created a site for Richard Ronco Woodworking (www.nodltd.com/ronco/), shown in Figure 1.4. She delivered this project for a budget of about $2,500.

Figure 1.3. NotLimited NYC, LLC, is one of many small agencies whose bread-and-butter gigs are shoestring projects. The company's principal, Baker-Foley, works with clients who have discovered that less can (and must) equal much, much more in financial and visitor returns. Designers who can deliver what Baker-Foley describes as “pared-down, beautiful, and functional sites” are those who are best positioned to produce beautiful work and keep food on the table. Baker-Foley has learned to create valuable sites and a sustainable company from thin air.



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