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Chapter Checklist

  1. Use the resources at hand.

    You probably have resources at your disposal that you have not tapped yet. I'll show you how to see what you have—hardware, software, design tools, or talented people—and use it effectively.

  2. Involve a relatively small group of decision makers.

    Committees and boards are terrific for some things, such as brainstorming for new ideas. But you must be careful to keep all decision making in the hands of a small, consistent group. This will help maintain your focus, and it will help you save money by cutting down on the time that it takes to make a decision.

  3. Have a clear focus.

    Know what you want out of your site. If this is a small-budget temporary measure for something that will be expanded later, give your team a sense of what goes in this limited phase and what gets saved for the next iteration.

  4. Dare to do less.

    Relax, you do not have to do everything! If you have a small site, set smaller goals. Concentrate on doing a few things well.

No, I'm from Iowa; I work in outer space.

—William Shatner as James T. Kirk in Star Trek IV: The Voyage Home (1986)


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