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Careful Planning Pays

In 1996, mountaineer Rob Hall led a team of climbers on what turned out to be a disastrous expedition to the top of Mount Everest. Commercial tourism was big business, and what were arguably underqualified climbers had been able to buy a trip up what was becoming an overcrowded mountain. One such climber, a wealthy socialite, brought an espresso maker along on the expedition. She survived the journey—no thanks to the extra weight she was toting, which at such altitudes and temperatures posed a serious and foolish risk. But the lady and her coffeemaker became a symbol of the excess that commercial Everest tours had become. That espresso maker is exactly what web professionals need to look out for as they approach web sites with limited budgets.

Overstuffed backpacks have undermined many sites, no matter what the budget is. Before any journey, it is tempting to load up on all of the fabulous things that you might use. But low-budget travelers must pack with care. Think of your shoestring site's development as a trip up a tall mountain, where any bit of extra weight is a burden that you have to carry. Pack too much, and it will cost you.


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