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Art and Photography

Art and photography can be expensive. Often when designers try to cut corners here, their sites look cheap. Figure 5.9 shows an inspired but poorly executed attempt to save money. The background of the site is a photograph of lacy fabric like you would see in a wedding dress. It looks as though the designer captured a bolt of lace on a flatbed scanner. The lace is a bit overexposed and out of focus. The use of the lace image is rather self-aware, calling unnecessary attention to a far too literal design element. The result? Darn it, the site just feels a bit tacky. The small-budget vibe that it sends out would make me reluctant to entrust a thousand-dollar garment in this company's care; they seem to like to cut corners. Will they do that with my dress?

5.9. Poorly produced art used too literally undermines the service you are trying to sell (www.after-the-event.co.uk). The lacy background image in this wedding dress preservation page looks amateurish; would a customer send an heirloom garment to an amateur? Inexpensive art does not have to look cheap, but when it does, your site and your brand suffer, and so might your bottom line.



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