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Chapter 7. Save Time and Money with Web ... > How Web Standards Help You Save

How Web Standards Help You Save

One of my great grandmothers went dotty in her last years. Fearful that people would “get” her money, she removed the cash from her savings account and literally burned it in her two-slice toaster. Web sites do the same thing every day when they use outdated markup and coding techniques. No site can really afford this, shoestring sites least of all. Used well, web standards can protect you from burning through your budget.

At a recent design conference, noted web standards evangelist Eric Meyer (author of Eric Meyer on CSS, New Riders Publishing, 2002) spoke about a well-known, heavily used e-commerce web site that wastes about a terabyte of bandwidth transfers per year, lowering the site's response time and making transactions slower—thus risking customer loss simply because of the way the site's left navigation menu is marked up.


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