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Part V: Search Engine Optimization > Case Studies: PopularMechanics.com and iPr...

Chapter 16. Case Studies: PopularMechanics.com and iProspect.com

In this chapter, you apply the techniques you learned in Chapter 15, “Keyword Optimization,” to two web sites. The first site, PopularMechanics.com, shows what not to do when optimizing your site for maximum relevance. The second, iProspect.com, demonstrates the right way to select and place keywords within your pages.


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