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Summary

The purpose of search engine optimization is to make finding your site easy for users who are interested in your topic areas. By tagging your pages with the phrases that best match the overall theme of your site, you can ensure that users will find your site when searching for content like yours. Choose popular—but not too popular—phrases that best describe your site, and use them strategically within your pages. Studies have shown that a restrained approach works best with popular search engines like Google.

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