• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 15. Keyword Optimization > Page Characteristics of High-Ranking Results

Page Characteristics of High-Ranking Results

Axandra (http://www.axandra.com/), a German company, has studied which factors affect high rankings in popular search engines, including Google, AllTheWeb, iWon/Inktomi, Wisenut, Teoma, and AltaVista. Their April 2002 “Google Ranking Study”[2] looked at the characteristics of pages that ranked in the top 10 for 1,721 popular keyphrases.

[2] André Voget and Johannes Selbach, “Google Ranking Study, Q2/2002,” [online], (2002), available from the Internet at http://www.axandra.com/search-engine-studies/. An empirical analysis of top 10 results on Google.com.

Johannes Selbach, cofounder of Voget Selbach Enterprises GmbH, says about the study: “We want to give our readers accurate data on what kind of web pages Google (and other search engines) currently rank in the top 10 so that they can make their own conclusions.”[3]

[3] Johannes Selbach, email to author. 22 August 2002.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint