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Chapter 15. Keyword Optimization > Keyword Optimization Guidelines - Pg. 214

Keyword Optimization 214 Keyword Optimization Guidelines The following guidelines will help you optimize all of these factors, except inbound links. Maximizing the effects of this factor requires a lot of hard work and time spent gathering external links to your site. Here's a summary of the search engine optimization process, which I expand on in the sections that follow: 1. 2. 3. 4. 5. 6. 7. Determine your keyword phrases. Sort by popularity. Refine and combine keyword phrases. Sort by popularity again (repeat steps 2 and 3 as needed). Write a title using your top two to three phrases. Write a descriptionmeta tag. Write a keywordsmeta tag. 8. Add keywords into key tags and attributes, and mix well. 9. Submit to search engines. 10. Watch the hits roll in. Step 1: Determine Your Keyword Phrases The first and most important step is to determine your most important keywords. Ask yourself which keyphrases you want folks to use when finding your site. Include terms that people not familiar with your products and services will use. If you don't know what an emulsion is, you'll never look for it.