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Chapter 15. Keyword Optimization > Keyword Optimization Guidelines

Keyword Optimization Guidelines

The following guidelines will help you optimize all of these factors, except inbound links. Maximizing the effects of this factor requires a lot of hard work and time spent gathering external links to your site. Here's a summary of the search engine optimization process, which I expand on in the sections that follow:

1.
Determine your keyword phrases.

2.
Sort by popularity.

3.
Refine and combine keyword phrases.

4.
Sort by popularity again (repeat steps 2 and 3 as needed).

5.
Write a title using your top two to three phrases.

6.
Write a descriptionmeta tag.

7.
Write a keywordsmeta tag.

8.
Add keywords into key tags and attributes, and mix well.

9.
Submit to search engines.

10.
Watch the hits roll in.


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