• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

The Big Picture

The idea is to place keywords strategically within your pages that match both the gestalt of your site and the terms users actually enter when searching for content like yours. The strategy is to choose keywords that best match the overall theme of your site, but yield few enough appropriate search results that you can achieve competitive rankings. These are your optimum keywords.

WordTracker's Secret Weapon

WordTracker's Keyword Effectiveness Index (KEI) can help you identify the keyword phrases that are most likely to succeed (www.WordTracker.com). The KEI is the ratio of the number of times a term appears in the WordTracker database (its popularity) versus the number of pages that target that phrase (the competition). A keyword phrase with a KEI of 100 is “good,” while a KEI of 400 is “excellent”and more likely to be successfully targeted.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint