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Chapter 7. visual design > creating a color system

creating a color system

Designing for the web means you’re not just choosing colors, you’re creating a color system. Your hues have to work together to help the user understand your brand and your site.

“Designing for the web is more complex than print,” says designer Jim Frew. “Color isn’t just color—it’s color systems. Once you have your corporate ID colors chosen, you need to think about colors for your navigation system.”


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