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Chapter 7. visual design > front door design

front door design

The central challenge of front door design is to communicate very quickly and clearly who you are. What kind of site is this? What can I do here? These are the immediate questions that users have upon arriving at your site.

But so many sites leave these questions unanswered. “As silly as it sounds, a lot of sites don’t put their primary purpose on their homepage,” said Mark Hurst, founder of consulting firm Creative Good. “Or it’s there but it’s obscured.”


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