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take action! writing a plan > the basic product plan

the basic product plan

The product plan is essential to a web site’s success. Written before you start development work—and updated along the way—it outlines your site’s overarching purpose, specific features, and strategic goals. So at the end of the day, you’ll know whether you’ve accomplished what you set out to do.

Different projects demand different levels of detail. So whether your plan takes you five minutes or five months is up to you. But don’t start work without it.


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